Case Study

1 

Mission

Backcountry Veterans approached Crowd Promo to strengthen their public presence and storytelling ahead of their appearance on Nonprofit MVP 2025. The goal was clear: create a unified media strategy that showcased their impact on the veteran community while engaging both donors and outdoor enthusiasts.

2

Execution

Crowd Promo deployed a multi-channel strategy focused on three key areas:

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• 🎥 Video Production: Developed cinematic short-form videos highlighting veteran stories, outdoor events, and mission-driven impact.

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• 📱 Social Media Management: Built consistent and emotionally compelling social campaigns that aligned with their nonprofit mission and showcased community engagement.

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• 📧 Email Marketing: Crafted targeted campaigns to re-engage past donors, attract new supporters, and drive participation in the MVP competition.

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Each element was designed to reinforce Backcountry Veterans’ authenticity and mission while amplifying their visibility across Idaho and beyond.

3

Results

• 🏆 Winner of the Nonprofit MVP TV Show 2025

• 📈 40% increase in social media engagement within the campaign window

• 💌 25% growth in email open rates and donor response

• 🎬 10K+ video views across platforms within the first month